Decoding Instagram’s Confusing CTA Guidelines for Optimal Reach

Instagram's advice for content creators has recently been a mix of contradictions, leaving many baffled. Earlier guidance suggested avoiding Reels longer than 90 seconds, only to follow up with a tutorial on creating lengthier Reels. Such discrepancies have sparked debates among content creators, highlighting the platform's evolving and often perplexing nature.

The key issue lies in the technicalities. Instagram clarifies that Reels over 90 seconds will not be eligible for recommendations in Explore or the Reels tab. While you can still share longer clips with your audience, be aware that their reach potential is limited. Essentially, longer videos might not garner the same exposure as shorter ones, creating a paradox for content creators aiming for maximum reach.

Further confusing the community, Instagram recently advised against using specific CTAs in video clips. Explicitly asking followers to comment with a particular word, number, or emoji, Instagram warns, could limit your content's reach. This suggestion isn't entirely new but raises questions about how marketing automation tools might be affected, particularly those that rely on predetermined engagement triggers. 

The impact of these guidelines on your overall strategy is twofold. Firstly, if your content has been engagement-baiting, it may not be performing as well as it could. On the other hand, asking open-ended questions and fostering genuine discussions are encouraged. It signals a need to rethink your approach, potentially moving away from automated triggers to more authentic interactions with your followers.

Ultimately, navigating Instagram's nuanced advice requires a strategic shift. Experimentation remains vital. If a specific tactic works, there's no reason to abandon it, but it's wise to factor in Instagram's recommendations. Paying attention to these updates can refine your strategy, ensuring you adapt to the evolving landscape of Instagram and maintain effective engagement with your audience.